Forbes.com looks at “fooling Facebook” to avoid being info-jacked

Kashmir Hill over at Forbes.com has written a thorough piece on why people ought to lie to Facebook & Co. in order to protect their private data and identities. She spoke with us about the arguments laid out in “Fake It.”

The bottom line deserves repeating: Be careful what you put online and don’t sign up for supposedly free services or apps. They are anything but free. And do lie to the providers that lie to you when it comes to how they use and abuse your data!

Or as the summary of Kashmir’s story sums it up:

Fake It points to the myriad ways in which people’s digital activity has come back to haunt them: divorce cases, criminal cases, many of which have been chronicled here.

“People are slowly waking up to the fact that what they’ve been doing with abandon can come back to bite them,” says Heuer. “People need to start taking matters into their own hands.”