Fake It Blog

What Pernille and Steffan are thinking about now.
18.Jun.2015 Welcome to Digital Self-Defense 2.0
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Hard to believe, but two and a half years have passed since the first edition of “Fake It!” came out in the fall of 2012. So much has happened, so much has changed and so much has come to light that we felt it was high time to completely redo and update our website. Digital Self-Defense, […]

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14.May.2014 The privacy debate post-Google verdict
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It’s been a momentous week with the European Court of Justice handing down a verdict that will have far-reaching consequences. Who controls what data lives online about us? Will it be companies that make billions from processing and controlling the data, or will it be citizens and consumers? Internet companies such as Google decry the […]

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30.Sep.2013 Keep your searches for problems, pet peeves, pills, and porn private
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Show me your search patterns, and I’ll tell you who you are. Your vacation dreams. Your health worries. Your job situation, your hobbies, if you are gay, hetero, single, or married. Your political orientation, shopping behavior, financial capabilities, food and alcohol cravings, drug habits, and all kinds of other interests and preferences.

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24.May.2013 Privatlivsindstillinger er falsk varebetegnelse
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Er du en af dem, der bruger SnapChat? Hvis du eller dine unger er under 25 er chancerne for, at du gør, meget store.  Den relativt nye photo-app, SnapChat, er nemlig blevet vildt populær på ganske kort tid. Appen er et tegn på, at mange efterspørger en eller anden form for beskyttelse af privatlivet – […]

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24.May.2013 The Illusion of Privacy: You are Not in Control
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By STEFFAN HEUER and PERNILLE TRANBERG Published first in The Daily Dot Are you an avid user of Snapchat, that kind of person who likes bits that go poof? If you or your kids are under 25, chances are you do. The wildly popular photo-sharing app—which promises that pictures self-destruct after 10 seconds—is a clear […]

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02.May.2013 We made “Book of the Week” – and we’re not faking it
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The German weekly der Freitag has named the German edition of “Fake It!” its book of the week, wrapped in a very comprehensive overview of the topics of data protection, privacy, and digital self-defense. You can check out Freitag’s coverage, including videos of Pernille and Steffan, on their site.

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24.Apr.2013 Data Brokers Put Your Digital Identity in Their “Banks”
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Data brokers is a very lucrative business. Here, at Finnish television TV1 (8.05 minutes in), I am explaining that 1 post on social media or 1 search on a search engine is usually not the problem for your digital identity. The real problem is the puzzle about you collected by the growing lucrative industry of […]

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11.Apr.2013 At TEDxOxford to talk of the dangers of being a datasexual
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  TEDxOxford University invited me to Oxford to speak  in front of 600 people about our book “Fake It!” Here I introduced the phenomenon of the “datasexual” – a word that inspired us in the Sept 12 issue of  Wired. Most of the audience really got the meaning of the word, as they tweeted about […]

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11.Apr.2013 På TEDx i Oxford om farerne ved at være dataseksuel
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  TEDxOxford University inviterede mig i fjor til Oxford for at tale (se den her) for 600 deltagere om vores bog Fake It. Her introducerede jeg begrebet dataseksuel, et ord, som jeg blev inspireret til at bruge af Wired. Det var noget de mange deltagere hurtigt fik smag for, da ordet summede på Twitter under […]

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08.Apr.2013 When Big Data Does Good
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Our column in The Daily Dot: Search results can help predict flu outbreaks. Location data can prove that malaria spreads through human travel rather than mosquitos. Crime stats can help pinpoint which prison parolees are likely to commit murder. Piracy and terrorism can be prevented. Credit card and insurance fraud get caught in real time. […]

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